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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
Topic 2	Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
Topic 3	Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.
Topic 4	Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q155-Q160):

NEW QUESTION # 155
What is the best practice when users leave the company and have assigned prospects?

A. A & B
B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
C. Delete the user from Marketing Cloud Account Engagement
D. All of the above
E. Reassign all prospects in the CRM

Answer: A

Explanation:
When users leave the company and have assigned prospects, the best practice is to reassign all prospects in the CRM and review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. This will ensure that the prospects are not left unattended and that the marketing activities are updated accordingly. Deleting the user from Marketing Cloud Account Engagement is not recommended as it will remove the user's history and activity data.

NEW QUESTION # 156
What does Marketing Cloud Account Engagement sync first with Salesforce?

A. Contacts
B. Leads

Answer: A

Explanation:
Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details -> 678910

NEW QUESTION # 157
Form or Form Handler? I need total control over my form's appearance.

A. Form
B. Form Handler

Answer: B

Explanation:
Form handlers give you total control over your form's appearance, since you can use your own HTML and CSS to design and style your forms1. Form handlers also allow you to use any custom or advanced features that Marketing Cloud Account Engagement forms may not support, such as file uploads, conditional logic, or complex validation3. Form handlers are ideal for web developers who want to have full flexibility and customization over their forms

NEW QUESTION # 158
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

A. Marketing Cloud Account Engagement landing pages related list section
B. Marketing Cloud Account Engagement Activities Visualforce page
C. Engagement History component
D. Salesforce Activities section

Answer: B,D

Explanation:
To view a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact in Salesforce, an Administrator can use the following features:
The Marketing Cloud Account Engagement Activities Visualforce page, which shows a detailed history of the prospect's interactions with Marketing Cloud Account Engagement assets, including landing pages, forms, emails, and custom redirects.
The Salesforce Activities section, which shows the tasks and events that are logged for the contact, including Marketing Cloud Account Engagement landing page submissions. Reference: [Marketing Cloud Account Engagement Activities Visualforce Page], [Salesforce Activities]

NEW QUESTION # 159
How can you set a prospect's first touch campaign?

A. Using segmentation rules.
B. None of the above
C. Using automation rules.
D. Using completion actions

Answer: D

Explanation:
A prospect's first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect's campaign to the one that is associated with the form or custom link

NEW QUESTION # 160
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MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST TEST STUDY ENGINE & MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST TRAINING QUESTIONS & MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST VALID PRACTICE MATERIAL

Marketing-Cloud-Account-Engagement-Specialist test study engine & Marketing-Cloud-Account-Engagement-Specialist training questions & Marketing-Cloud-Account-Engagement-Specialist valid practice material